{"id":4577,"date":"2026-08-26T14:58:53","date_gmt":"2026-08-26T14:58:53","guid":{"rendered":"https:\/\/skylarlegal.com\/?p=4577"},"modified":"2026-08-27T12:24:41","modified_gmt":"2026-08-27T12:24:41","slug":"trade-mark-registration-australia","status":"publish","type":"post","link":"https:\/\/skylarlegal.com\/zh\/trade-mark-registration-australia\/","title":{"rendered":"Trade Mark Registration in Australia: English Names, Chinese Names and Logos | \u6fb3\u6d32\u5546\u6807\u6ce8\u518c\uff1a\u82f1\u6587\u540d\u79f0\u3001\u4e2d\u6587\u540d\u79f0\u548c Logo \u5e94\u8be5\u600e\u6837\u4fdd\u62a4\uff1f"},"content":{"rendered":"<h5 class=\"wp-block-heading has-ast-global-color-8-background-color has-background\"><strong>August 2026 | Commercial &amp; Corporate Law<br>2026\u5e748\u6708 | \u5546\u4e1a\u4e0e\u516c\u53f8\u6cd5<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trade mark registration helps turn a business idea into a protected brand asset.<br>\u5546\u6807\u6ce8\u518c\u53ef\u4ee5\u628a\u4e00\u4e2a\u5546\u4e1a\u521b\u610f\u53d8\u6210\u53d7\u4fdd\u62a4\u7684\u54c1\u724c\u8d44\u4ea7\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many business owners assume that once they have registered a company, obtained an ABN, registered a business name and secured a domain name, the brand name belongs to them. Legally, it is not that simple.<br>\u5f88\u591a\u8001\u677f\u5728\u6ce8\u518c\u516c\u53f8\u3001\u7533\u8bf7 ABN\u3001\u767b\u8bb0\u5546\u4e1a\u540d\u79f0\u5e76\u4e70\u4e0b\u57df\u540d\u4ee5\u540e\uff0c\u4f1a\u81ea\u7136\u5730\u8ba4\u4e3a\uff1a\u8fd9\u4e2a\u540d\u5b57\u5df2\u7ecf\u662f\u6211\u7684\u4e86\u3002\u4f46\u4ece\u6cd5\u5f8b\u4fdd\u62a4\u7684\u89d2\u5ea6\u770b\uff0c\u4e8b\u60c5\u6ca1\u6709\u8fd9\u4e48\u7b80\u5355\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A company name, business name or domain name identifies your business, but does not by itself give you registered trade mark rights. A registered trade mark is what can provide legal protection for the brand itself.<br>\u516c\u53f8\u540d\u79f0\uff08company name\uff09\u3001\u5546\u4e1a\u540d\u79f0\uff08business name\uff09\u6216\u57df\u540d\uff08domain\uff09\u53ef\u4ee5\u7528\u4e8e\u8bc6\u522b\u548c\u7ecf\u8425\u4f60\u7684\u4f01\u4e1a\uff0c\u4f46\u672c\u8eab\u5e76\u4e0d\u4f1a\u81ea\u52a8\u4ea7\u751f\u6ce8\u518c\u5546\u6807\u6743\u3002\u771f\u6b63\u80fd\u591f\u5bf9\u54c1\u724c\u672c\u8eab\u63d0\u4f9b\u6ce8\u518c\u5546\u6807\u4fdd\u62a4\u7684\uff0c\u662f\u5546\u6807\u6ce8\u518c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left has-medium-font-size has-ast-global-color-8-background-color has-background\" style=\"border-style:none;border-width:0px;font-size:medium\">Business name is not the same as a trade mark<br>\u5546\u4e1a\u540d\u79f0\u548c\u5546\u6807\u4e0d\u662f\u4e00\u56de\u4e8b<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A business name is the name under which a business trades. A trade mark, by contrast, can protect a brand name, logo, slogan or other sign in relation to particular goods or services.<br>\u5546\u4e1a\u540d\u79f0\u662f\u4f01\u4e1a\u5bf9\u5916\u7ecf\u8425\u65f6\u4f7f\u7528\u7684\u540d\u79f0\uff1b\u5546\u6807\u5219\u53ef\u4ee5\u4fdd\u62a4\u54c1\u724c\u540d\u79f0\u3001Logo\u3001\u53e3\u53f7\u6216\u5176\u4ed6\u6807\u5fd7\uff0c\u5e76\u9488\u5bf9\u7279\u5b9a\u5546\u54c1\u6216\u670d\u52a1\u63d0\u4f9b\u6cd5\u5f8b\u4fdd\u62a4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ASIC accepting a business name does not mean the name is free from existing trade mark rights. Business names and trade marks are registered under different systems and serve different purposes.<br>\u6fb3\u5927\u5229\u4e9a\u8bc1\u5238\u548c\u6295\u8d44\u59d4\u5458\u4f1a\uff08ASIC\uff09\u63a5\u53d7\u5e76\u767b\u8bb0\u67d0\u4e2a\u5546\u4e1a\u540d\u79f0\uff0c\u5e76\u4e0d\u4ee3\u8868\u8be5\u540d\u79f0\u4e0d\u5b58\u5728\u5546\u6807\u51b2\u7a81\u3002\u5546\u4e1a\u540d\u79f0\u548c\u5546\u6807\u5c5e\u4e8e\u4e0d\u540c\u7684\u767b\u8bb0\u5236\u5ea6\uff0c\u4f5c\u7528\u548c\u5ba1\u67e5\u5185\u5bb9\u4e5f\u4e0d\u540c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-ast-global-color-4-background-color has-background has-fixed-layout\"><tbody><tr><td><strong>Common misunderstanding:<\/strong> \u201cASIC accepted my business name, so it must be safe to use.\u201d Not necessarily. A trade mark search is still important.<br><strong>\u5e38\u89c1\u8bef\u533a<\/strong>\uff1a\u201cASIC \u5df2\u7ecf\u6279\u51c6\u4e86\u6211\u7684\u5546\u4e1a\u540d\u79f0\uff0c\u6240\u4ee5\u8fd9\u4e2a\u540d\u5b57\u80af\u5b9a\u53ef\u4ee5\u653e\u5fc3\u4f7f\u7528\u3002\u201d\u2014\u2014\u5e76\u4e0d\u4e00\u5b9a\u3002\u6ce8\u518c\u5546\u4e1a\u540d\u79f0\u5e76\u4e0d\u4ee3\u8868\u5df2\u7ecf\u901a\u8fc7\u5546\u6807\u5c42\u9762\u7684\u68c0\u7d22\uff0c\u56e0\u6b64\u5728\u4f7f\u7528\u6216\u7533\u8bf7\u5546\u6807\u524d\uff0c\u4ecd\u6709\u5fc5\u8981\u8fdb\u884c\u5546\u6807\u68c0\u7d22\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-8-background-color has-background has-medium-font-size\"><strong>Options for your trade mark registration<\/strong><br><strong>\u5546\u6807\u6ce8\u518c\u6709\u54ea\u4e9b\u9009\u62e9\uff1f<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on how the brand is used and what you most need to protect. The three common options are:<br>\u8fd9\u53d6\u51b3\u4e8e\u54c1\u724c\u5b9e\u9645\u600e\u6837\u4f7f\u7528\uff0c\u4ee5\u53ca\u4f60\u6700\u60f3\u4fdd\u62a4\u4ec0\u4e48\u3002\u5e38\u89c1\u7684\u7533\u8bf7\u65b9\u5f0f\u4e3b\u8981\u6709\u4e09\u79cd\uff1a<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Word mark<br>\u6587\u5b57\u5546\u6807<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A word mark protects letters, numbers, words or phrases. If the name is sufficiently distinctive, filing it in plain form is often more flexible than protecting only one stylised font. This can provide more flexible protection for the name even if the business later changes its font, colours or logo.<br>\u6587\u5b57\u5546\u6807\u4fdd\u62a4\u7684\u662f\u5b57\u6bcd\u3001\u6570\u5b57\u3001\u6587\u5b57\u6216\u77ed\u8bed\u3002\u5982\u679c\u540d\u79f0\u672c\u8eab\u6709\u8db3\u591f\u7684\u8bc6\u522b\u6027\uff0c\u7528\u666e\u901a\u5b57\u4f53\u7533\u8bf7\u901a\u5e38\u6bd4\u53ea\u4fdd\u62a4\u67d0\u4e00\u79cd\u8bbe\u8ba1\u5b57\u4f53\u66f4\u7075\u6d3b\u3002\u8fd9\u79cd\u7533\u8bf7\u65b9\u5f0f\u901a\u5e38\u80fd\u4e3a\u540d\u79f0\u672c\u8eab\u63d0\u4f9b\u66f4\u7075\u6d3b\u7684\u4fdd\u62a4\uff0c\u5373\u4f7f\u65e5\u540e\u66f4\u6362\u5b57\u4f53\u3001\u989c\u8272\u6216 Logo\uff0c\u4e5f\u4e0d\u4e00\u5b9a\u5f71\u54cd\u5bf9\u540d\u79f0\u672c\u8eab\u7684\u4fdd\u62a4\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Chinese-language mark<br>\u4e2d\u6587\u5546\u6807<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A Chinese name or Chinese characters can be registered as a trade mark in Australia. Where the mark contains Chinese characters, the application generally requires an English translation and a transliteration into Roman letters. A Chinese name and an English name may differ in appearance, sound and meaning, so registering one does not automatically mean the other is fully protected.<br>\u4e2d\u6587\u540d\u79f0\u6216\u4e2d\u6587\u5b57\u7b26\u53ef\u4ee5\u5728\u6fb3\u5927\u5229\u4e9a\u7533\u8bf7\u6ce8\u518c\u5546\u6807\u3002\u5982\u679c\u5546\u6807\u5305\u542b\u4e2d\u6587\u5b57\u7b26\uff0c\u7533\u8bf7\u65f6\u901a\u5e38\u9700\u8981\u63d0\u4f9b\u82f1\u6587\u7ffb\u8bd1\uff0c\u5e76\u5c06\u4e2d\u6587\u5b57\u7b26\u97f3\u8bd1\u4e3a\u7f57\u9a6c\u5b57\u6bcd\u3002\u4e2d\u6587\u540d\u79f0\u548c\u82f1\u6587\u540d\u79f0\u5728\u5916\u89c2\u3001\u8bfb\u97f3\u548c\u542b\u4e49\u4e0a\u53ef\u80fd\u5b58\u5728\u5dee\u5f02\uff0c\u56e0\u6b64\u53ea\u6ce8\u518c\u5176\u4e2d\u4e00\u4e2a\uff0c\u5e76\u4e0d\u5f53\u7136\u610f\u5473\u7740\u53e6\u4e00\u4e2a\u4e5f\u83b7\u5f97\u540c\u7b49\u4fdd\u62a4<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Logo or composite mark<br>Logo \u6216\u56fe\u6587\u7ec4\u5408\u5546\u6807<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A logo mark may consist of an image alone or a combination of words and graphics. Protection generally focuses on the overall representation filed in the application. If the logo is later redesigned in a substantial way, the original registration may not fully cover the new design.<br>Logo \u5546\u6807\u53ef\u4ee5\u53ea\u5305\u542b\u56fe\u5f62\uff0c\u4e5f\u53ef\u4ee5\u628a\u6587\u5b57\u548c\u56fe\u5f62\u653e\u5728\u4e00\u8d77\u3002\u5176\u4fdd\u62a4\u91cd\u70b9\u901a\u5e38\u662f\u7533\u8bf7\u4e2d\u63d0\u4ea4\u7684\u6574\u4f53\u56fe\u6837\u3002\u5982\u679c\u65e5\u540e\u5bf9 Logo \u8fdb\u884c\u8f83\u5927\u5e45\u5ea6\u7684\u91cd\u65b0\u8bbe\u8ba1\uff0c\u539f\u6709\u6ce8\u518c\u672a\u5fc5\u80fd\u591f\u5145\u5206\u8986\u76d6\u65b0\u7684\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A word mark focuses on the name; a logo or composite mark focuses on the specific visual combination.<br>\u6587\u5b57\u5546\u6807\u4fa7\u91cd\u540d\u79f0\u672c\u8eab\uff1bLogo \u6216\u56fe\u6587\u7ec4\u5408\u5546\u6807\u5219\u66f4\u4fa7\u91cd\u7533\u8bf7\u4e2d\u5448\u73b0\u7684\u5177\u4f53\u89c6\u89c9\u7ec4\u5408\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-ast-global-color-4-background-color has-background has-fixed-layout\"><tbody><tr><td><strong>Practical approach:<\/strong> If the budget allows, businesses that regularly use an English name, Chinese name and logo may consider filing the key word marks and logo separately, depending on how each element is used. <strong><br>\u5b9e\u7528\u5efa\u8bae\uff1a <\/strong>\u5982\u679c\u9884\u7b97\u5141\u8bb8\uff0c\u800c\u4f01\u4e1a\u957f\u671f\u540c\u65f6\u4f7f\u7528\u82f1\u6587\u540d\u79f0\u3001\u4e2d\u6587\u540d\u79f0\u548c Logo\uff0c\u53ef\u6839\u636e\u5404\u5143\u7d20\u7684\u5b9e\u9645\u4f7f\u7528\u65b9\u5f0f\uff0c\u8003\u8651\u5206\u522b\u7533\u8bf7\u6838\u5fc3\u6587\u5b57\u5546\u6807\u53ca Logo \u5546\u6807\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-8-background-color has-background\"><strong>Do you need to register them separately?<\/strong><br><strong>\u8fd9\u4e9b\u5546\u6807\u9700\u8981\u5206\u522b\u7533\u8bf7\u5417\uff1f<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not always. <br>\u4e0d\u4e00\u5b9a\u3002<br>Trade mark applications should be prioritised rather than filed indiscriminately.<br>\u5546\u6807\u7533\u8bf7\u5e94\u6839\u636e\u5b9e\u9645\u9700\u8981\u786e\u5b9a\u4f18\u5148\u987a\u5e8f\uff0c\u800c\u4e0d\u662f\u770b\u5230\u4ec0\u4e48\u90fd\u5168\u90e8\u7533\u8bf7\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which name do customers remember and search for?<br>\u5ba2\u6237\u771f\u6b63\u8bb0\u4f4f\u5e76\u641c\u7d22\u7684\u662f\u54ea\u4e2a\u540d\u79f0\uff1f<\/li>\n\n\n\n<li>Will the business consistently use the name, the logo, or both?<br>\u4f01\u4e1a\u672a\u6765\u4f1a\u957f\u671f\u4f7f\u7528\u540d\u79f0\u3001Logo\uff0c\u8fd8\u662f\u4e24\u8005\u90fd\u4f1a\u4f7f\u7528\uff1f<\/li>\n\n\n\n<li>Which brand element would cause the greatest commercial harm if someone else used it?<br>\u54ea\u4e2a\u54c1\u724c\u5143\u7d20\u4e00\u65e6\u88ab\u522b\u4eba\u4f7f\u7528\uff0c\u4f1a\u5bf9\u4e1a\u52a1\u9020\u6210\u6700\u5927\u7684\u5f71\u54cd\uff1f<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-ast-global-color-4-background-color has-background has-fixed-layout\"><tbody><tr><td>If the budget is limited, <strong>start with the most important, stable and distinctive brand element<\/strong>. If the English and Chinese names are both used independently and recognised separately by customers, each should be assessed on its own merits.<br>\u5982\u679c\u9884\u7b97\u6709\u9650\uff0c\u901a\u5e38\u5e94<strong>\u4f18\u5148\u4fdd\u62a4\u6700\u6838\u5fc3\u3001\u6700\u7a33\u5b9a\u3001\u6700\u6709\u8bc6\u522b\u5ea6\u7684\u54c1\u724c\u5143\u7d20<\/strong>\u3002\u5982\u679c\u4e2d\u82f1\u6587\u540d\u79f0\u90fd\u4f1a\u72ec\u7acb\u4f7f\u7528\uff0c\u800c\u4e14\u5ba2\u6237\u4f1a\u5206\u522b\u8bc6\u522b\u5b83\u4eec\uff0c\u5c31\u5e94\u5206\u522b\u8bc4\u4f30\u662f\u5426\u7533\u8bf7\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-8-background-color has-background\">How do trade mark classes work? Is more always better?<br>\u5546\u6807\u7c7b\u522b\u600e\u6837\u9009\u62e9\uff1f\u662f\u4e0d\u662f\u8d8a\u591a\u8d8a\u597d\uff1f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Australia divides goods and services into 45 classes. Trade mark protection is tied to the goods and services covered by the registration. It does not give blanket protection across every industry.<br>\u6fb3\u6d32\u5546\u6807\u628a\u5546\u54c1\u548c\u670d\u52a1\u5206\u4e3a 45 \u4e2a\u7c7b\u522b\u3002\u5546\u6807\u7684\u4fdd\u62a4\u8303\u56f4\u4e0e\u6ce8\u518c\u6240\u6db5\u76d6\u7684\u5546\u54c1\u548c\u670d\u52a1\u5bc6\u5207\u76f8\u5173\uff0c\u5e76\u4e0d\u662f\u6ce8\u518c\u4e00\u4e2a\u540d\u79f0\u4ee5\u540e\u5c31\u81ea\u52a8\u4fdd\u62a4\u6240\u6709\u884c\u4e1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a food business may need Class 43 for restaurant or caf\u00e9 services, Class 29 or 30 for certain branded food products, and Class 35 if it provides retail services for others.<br>\u4f8b\u5982\uff0c\u9910\u996e\u4f01\u4e1a\u53ef\u80fd\u9700\u8981\u7b2c 43 \u7c7b\u4fdd\u62a4\u9910\u5385\u6216\u5496\u5561\u5e97\u670d\u52a1\uff1b\u5982\u9500\u552e\u81ea\u6709\u54c1\u724c\u98df\u54c1\uff0c\u53ef\u80fd\u8fd8\u6d89\u53ca\u7b2c 29 \u7c7b\u6216\u7b2c 30 \u7c7b\uff1b\u5982\u4e3a\u4ed6\u4eba\u63d0\u4f9b\u96f6\u552e\u670d\u52a1\uff0c\u5219\u53ef\u80fd\u6d89\u53ca\u7b2c 35 \u7c7b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is not to select as many classes as possible. The goods and services should reflect the business\u2019s current activities and genuine future plans. More classes generally mean higher government fees, but choosing the wrong goods or services can still leave important parts of the business unprotected. After filing, the scope of the application generally cannot be expanded by simply adding new goods or services, so a further application may be required.<br>\u91cd\u70b9\u4e0d\u662f\u7c7b\u522b\u9009\u5f97\u8d8a\u591a\u8d8a\u597d\uff0c\u800c\u662f\u7533\u8bf7\u7684\u5546\u54c1\u548c\u670d\u52a1\u8303\u56f4\u5e94\u4e0e\u4f01\u4e1a\u76ee\u524d\u7684\u7ecf\u8425\u5185\u5bb9\u53ca\u771f\u5b9e\u7684\u672a\u6765\u8ba1\u5212\u76f8\u5339\u914d\u3002\u7c7b\u522b\u8d8a\u591a\uff0c\u653f\u5e9c\u8d39\u7528\u901a\u5e38\u8d8a\u9ad8\uff1b\u4f46\u5982\u679c\u5546\u54c1\u6216\u670d\u52a1\u9009\u62e9\u4e0d\u51c6\u786e\uff0c\u5373\u4f7f\u5546\u6807\u6210\u529f\u6ce8\u518c\uff0c\u4e5f\u53ef\u80fd\u65e0\u6cd5\u8986\u76d6\u4f01\u4e1a\u771f\u6b63\u9700\u8981\u4fdd\u62a4\u7684\u4e1a\u52a1\u3002\u7533\u8bf7\u9012\u4ea4\u540e\uff0c\u901a\u5e38\u4e0d\u80fd\u76f4\u63a5\u6269\u5927\u8303\u56f4\u3001\u589e\u52a0\u65b0\u7684\u5546\u54c1\u6216\u670d\u52a1\uff0c\u56e0\u6b64\u53ef\u80fd\u9700\u8981\u53e6\u884c\u63d0\u4ea4\u65b0\u7684\u7533\u8bf7\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-8-background-color has-background\">Why search before filing?<br>\u4e3a\u4ec0\u4e48\u7533\u8bf7\u524d\u8981\u505a\u68c0\u7d22\uff1f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A trade mark search should look beyond identical names and consider similar spelling, sound, meaning, translations and overall impression, together with registered or pending marks for the same or related goods and services. If a logo is involved, similar images should also be considered. <br>\u5546\u6807\u68c0\u7d22\u4e0d\u80fd\u53ea\u770b\u6709\u6ca1\u6709\u5b8c\u5168\u76f8\u540c\u7684\u540d\u79f0\uff0c\u8fd8\u5e94\u8003\u8651\u8fd1\u4f3c\u62fc\u5199\u3001\u8bfb\u97f3\u3001\u542b\u4e49\u3001\u7ffb\u8bd1\u53ca\u6574\u4f53\u5370\u8c61\uff0c\u5e76\u67e5\u770b\u76f8\u540c\u6216\u76f8\u5173\u5546\u54c1\u548c\u670d\u52a1\u4e0a\u7684\u5df2\u6ce8\u518c\u53ca\u5f85\u5ba1\u5546\u6807\uff1b\u5982\u7533\u8bf7 Logo\uff0c\u4e5f\u5e94\u5173\u6ce8\u8fd1\u4f3c\u56fe\u5f62\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A search can help identify potential conflicts and reduce filing risk, but it cannot guarantee registration or prevent every future dispute.<br>\u68c0\u7d22\u6709\u52a9\u4e8e\u63d0\u524d\u53d1\u73b0\u6f5c\u5728\u51b2\u7a81\u5e76\u964d\u4f4e\u7533\u8bf7\u98ce\u9669\uff0c\u4f46\u4e0d\u80fd\u4fdd\u8bc1\u5546\u6807\u4e00\u5b9a\u83b7\u51c6\u6ce8\u518c\uff0c\u4e5f\u4e0d\u80fd\u5b8c\u5168\u907f\u514d\u65e5\u540e\u53d1\u751f\u4e89\u8bae\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-8-background-color has-background\">Standard application or TM Headstart?<br>\u666e\u901a\u7533\u8bf7\u8fd8\u662f\u5148\u7533\u8bf7\u9884\u5ba1\u670d\u52a1\uff1a\u54ea\u4e00\u79cd\u66f4\u9002\u5408\u4f60\uff1f<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Standard application<br>\u666e\u901a\u7533\u8bf7<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Under IP Australia\u2019s currently published fees, an online standard application using the official picklist starts at $250 per class. If you describe the goods or services in your own words instead of using the official picklist, the fee is higher, starting at $400 per class.<br>\u6309\u7167\u6fb3\u5927\u5229\u4e9a\u77e5\u8bc6\u4ea7\u6743\u5c40\uff08IP Australia\uff09\u76ee\u524d\u516c\u5e03\u7684\u6536\u8d39\uff0c\u4f7f\u7528\u5b98\u65b9\u63a8\u8350\u7684\u5546\u54c1\u6216\u670d\u52a1\u6e05\u5355\uff08picklist\uff09\u5728\u7ebf\u9012\u4ea4\u666e\u901a\u7533\u8bf7\uff0c\u653f\u5e9c\u8d39\u6700\u4f4e\u4e3a\u6bcf\u7c7b 250 \u6fb3\u5143\u3002\u5982\u679c\u4e0d\u7528\u5b98\u65b9\u6e05\u5355\uff0c\u800c\u662f\u81ea\u5df1\u586b\u5199\u5546\u54c1\u6216\u670d\u52a1\u5185\u5bb9\uff0c\u8d39\u7528\u4f1a\u8d35\u4e00\u4e9b\uff0c\u6700\u4f4e\u4e3a\u6bcf\u7c7b 400 \u6fb3\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once filed, a standard application cannot usually be changed substantially, and a mistaken filing is not automatically refunded simply because a new application is required.<br>\u666e\u901a\u7533\u8bf7\u9012\u4ea4\u4ee5\u540e\u901a\u5e38\u4e0d\u80fd\u5927\u5e45\u4fee\u6539\u3002\u5982\u679c\u7533\u8bf7\u6709\u8bef\u3001\u9700\u8981\u91cd\u65b0\u9012\u4ea4\uff0c\u539f\u6765\u7684\u8d39\u7528\u4e00\u822c\u4e0d\u4f1a\u56e0\u6b64\u81ea\u52a8\u9000\u56de\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">TM Headstart<br>\u9884\u5ba1\u670d\u52a1<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">TM Headstart is a pre-application assessment service. An examiner checks common issues and gives preliminary feedback before the application is formally filed. For one class, the currently published minimum government cost is $330: $200 for the initial request and $130 to convert it to a formal application. Changes to the representation or additional classes may attract further fees.<br>TM Headstart \u662f\u6b63\u5f0f\u7533\u8bf7\u524d\u7684\u9884\u5ba1\u670d\u52a1\u3002\u5ba1\u67e5\u5458\u4f1a\u5148\u68c0\u67e5\u5e38\u89c1\u95ee\u9898\u5e76\u63d0\u4f9b\u521d\u6b65\u53cd\u9988\u3002\u4ee5\u4e00\u4e2a\u7c7b\u522b\u8ba1\u7b97\uff0c\u76ee\u524d\u516c\u5e03\u7684\u6700\u4f4e\u653f\u5e9c\u8d39\u5408\u8ba1\u4e3a 330 \u6fb3\u5143\uff0c\u5305\u62ec\u7b2c\u4e00\u9636\u6bb5\u7684 200 \u6fb3\u5143\uff0c\u4ee5\u53ca\u8f6c\u4e3a\u6b63\u5f0f\u7533\u8bf7\u65f6\u7684 130 \u6fb3\u5143\u3002\u5982\u679c\u4fee\u6539\u5546\u6807\u56fe\u6837\u6216\u589e\u52a0\u7c7b\u522b\uff0c\u53ef\u80fd\u4ea7\u751f\u989d\u5916\u8d39\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The advantage is that the applicant receives early feedback and may have an opportunity to adjust the request. The time limits are strict. After the report is issued, there are generally only five business days to make changes and five business days to formalise the application. Missing a deadline may cause the request to lapse.<br>\u5b83\u7684\u597d\u5904\u662f\u7533\u8bf7\u4eba\u53ef\u4ee5\u8f83\u65e9\u6536\u5230\u5ba1\u67e5\u5458\u7684\u610f\u89c1\uff0c\u5e76\u53ef\u80fd\u6709\u673a\u4f1a\u8c03\u6574\u7533\u8bf7\u3002\u4f46\u65f6\u9650\u975e\u5e38\u4e25\u683c\u3002\u6536\u5230\u62a5\u544a\u540e\uff0c\u4fee\u6539\u548c\u8f6c\u4e3a\u6b63\u5f0f\u7533\u8bf7\u901a\u5e38\u90fd\u53ea\u6709 5 \u4e2a\u5de5\u4f5c\u65e5\u3002\u9519\u8fc7\u671f\u9650\uff0c\u7533\u8bf7\u53ef\u80fd\u5931\u6548\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TM Headstart is not a guarantee of registration, and the examiner does not provide a complete infringement risk assessment or legal advice.<br>TM Headstart \u9884\u5ba1\u5e76\u4e0d\u662f\u6ce8\u518c\u6210\u529f\u7684\u4fdd\u8bc1\uff0c\u5ba1\u67e5\u5458\u4e5f\u4e0d\u4f1a\u66ff\u7533\u8bf7\u4eba\u5b8c\u6210\u5168\u9762\u7684\u4fb5\u6743\u98ce\u9669\u8bc4\u4f30\u6216\u63d0\u4f9b\u6cd5\u5f8b\u610f\u89c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-ast-global-color-4-background-color has-background has-fixed-layout\"><tbody><tr><td><strong>In simple terms: <\/strong>TM Headstart can be useful for a first filing or where the name or classes are uncertain. A standard application may suit a straightforward matter that has already been carefully searched and prepared. <br><strong>\u7b80\u5355\u7406\u89e3\uff1a <\/strong>\u5982\u679c\u662f\u7b2c\u4e00\u6b21\u7533\u8bf7\uff0c\u6216\u8005\u540d\u79f0\u3001\u7c7b\u522b\u8fd8\u5b58\u5728\u4e0d\u786e\u5b9a\u6027\uff0cTM Headstart\u9884\u5ba1\u673a\u5236\u5f80\u5f80\u66f4\u7a33\u59a5\u3002\u5982\u679c\u7533\u8bf7\u5185\u5bb9\u5f88\u660e\u786e\uff0c\u800c\u4e14\u5df2\u7ecf\u505a\u4e86\u5145\u5206\u68c0\u7d22\uff0c\u4e5f\u53ef\u4ee5\u8003\u8651\u666e\u901a\u7533\u8bf7\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-8-background-color has-background\">How long does registration take?<br>\u5546\u6807\u6ce8\u518c\u9700\u8981\u591a\u4e45\uff1f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">IP Australia currently indicates that trade mark registration takes at least seven months, with standard applications generally examined several months after filing. The actual timeframe can be longer if issues arise during examination, the application needs amendment, or objections must be addressed. <br>\u6839\u636e IP Australia \u76ee\u524d\u516c\u5e03\u7684\u4fe1\u606f\uff0c\u5546\u6807\u4ece\u7533\u8bf7\u5230\u5b8c\u6210\u6ce8\u518c\u901a\u5e38\u81f3\u5c11\u9700\u8981\u7ea6 7 \u4e2a\u6708\uff0c\u666e\u901a\u7533\u8bf7\u4e00\u822c\u4f1a\u5728\u9012\u4ea4\u6570\u6708\u540e\u8fdb\u5165\u5ba1\u67e5\u3002\u5b9e\u9645\u65f6\u95f4\u53ef\u80fd\u56e0\u5ba1\u67e5\u610f\u89c1\u3001\u7533\u8bf7\u4fee\u6539\u6216\u5176\u4ed6\u95ee\u9898\u800c\u5ef6\u957f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Careful preparation before filing can help reduce avoidable delays and ensure that the correct owner, trade mark and goods or services are identified from the outset.<br>\u7533\u8bf7\u524d\u628a\u7533\u8bf7\u4e3b\u4f53\u3001\u5546\u6807\u7248\u672c\u53ca\u5546\u54c1\u548c\u670d\u52a1\u8303\u56f4\u786e\u8ba4\u6e05\u695a\uff0c\u53ef\u4ee5\u51cf\u5c11\u4e0d\u5fc5\u8981\u7684\u4fee\u6539\u548c\u5ef6\u8bef\uff0c\u4e5f\u6709\u52a9\u4e8e\u5c3d\u65e9\u786e\u5b9a\u7533\u8bf7\u65e5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-ast-global-color-4-background-color has-background has-fixed-layout\"><tbody><tr><td><strong>Timing matters:<\/strong> Delaying an application may leave the brand exposed while the business continues to grow. In some cases, another party may file for a similar mark first.<br><strong>\u65f6\u95f4\u5f88\u91cd\u8981\uff1a<\/strong> \u5982\u679c\u54c1\u724c\u5df2\u7ecf\u6295\u5165\u4f7f\u7528\u4f46\u8fdf\u8fdf\u6ca1\u6709\u7533\u8bf7\uff0c\u5728\u4e1a\u52a1\u6301\u7eed\u53d1\u5c55\u7684\u540c\u65f6\uff0c\u54c1\u724c\u4fdd\u62a4\u53ef\u80fd\u4ecd\u5904\u4e8e\u7a7a\u7f3a\u72b6\u6001\uff1b\u4e5f\u5b58\u5728\u4ed6\u4eba\u5148\u884c\u7533\u8bf7\u76f8\u540c\u6216\u8fd1\u4f3c\u5546\u6807\u7684\u98ce\u9669\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-8-background-color has-background\">Common filing mistakes<br>\u4f01\u4e1a\u7533\u8bf7\u5546\u6807\u65f6\u5e38\u89c1\u7684\u95ee\u9898<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The wrong applicant is named.<br>\u7533\u8bf7\u4e3b\u4f53\u9009\u62e9\u9519\u8bef\uff0c\u4f8b\u5982\u5b9e\u9645\u7ecf\u8425\u4e3b\u4f53\u3001\u54c1\u724c\u6301\u6709\u4eba\u548c\u4ed8\u6b3e\u4e3b\u4f53\u5e76\u4e0d\u4e00\u81f4\u3002 <\/li>\n\n\n\n<li>The wrong version of the mark is filed.<br>\u7533\u8bf7\u7684\u5546\u6807\u7248\u672c\u4e0e\u5b9e\u9645\u957f\u671f\u4f7f\u7528\u7684\u54c1\u724c\u4e0d\u4e00\u81f4\uff0c\u4f8b\u5982 Logo \u5c1a\u672a\u5b9a\u7a3f\u5c31\u4ed3\u4fc3\u9012\u4ea4\u3002<\/li>\n\n\n\n<li>The goods and services are too narrow, too broad or do not match the business.<br>\u5546\u54c1\u548c\u670d\u52a1\u8303\u56f4\u9009\u62e9\u4e0d\u5f53\uff0c\u53ef\u80fd\u5bfc\u81f4\u771f\u6b63\u91cd\u8981\u7684\u4e1a\u52a1\u6ca1\u6709\u5f97\u5230\u6709\u6548\u8986\u76d6\u3002 <\/li>\n\n\n\n<li>Potential conflicts are not identified before filing.<br>\u7533\u8bf7\u524d\u6ca1\u6709\u5145\u5206\u68c0\u7d22\u8fd1\u4f3c\u5546\u6807\uff0c\u53ef\u80fd\u589e\u52a0\u5ba1\u67e5\u3001\u5f02\u8bae\u6216\u540e\u7eed\u54c1\u724c\u51b2\u7a81\u7684\u98ce\u9669\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These issues are often easier to address before filing than after an application has already been submitted.<br>\u8fd9\u4e9b\u95ee\u9898\u901a\u5e38\u5728\u7533\u8bf7\u524d\u5904\u7406\u6700\u7b80\u5355\uff0c\u4e00\u65e6\u9012\u4ea4\u540e\u518d\u4fee\u6539\uff0c\u9009\u62e9\u7a7a\u95f4\u5f80\u5f80\u4f1a\u66f4\u6709\u9650\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-8-background-color has-background\"><strong>Ready to apply?<\/strong><br><strong>\u51c6\u5907\u7533\u8bf7\u5546\u6807\uff1f<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A trade mark application is more than a form-filling exercise. If the owner, mark or scope is not properly considered at the start, the business may face gaps in protection, additional filings or conflicts with existing rights.<br>\u5546\u6807\u7533\u8bf7\u5e76\u4e0d\u53ea\u662f\u586b\u5199\u4e00\u5f20\u8868\u683c\u3002\u5982\u679c\u7533\u8bf7\u521d\u671f\u6ca1\u6709\u59a5\u5584\u8003\u8651\u7533\u8bf7\u4e3b\u4f53\u3001\u5546\u6807\u7248\u672c\u53ca\u5546\u54c1\u548c\u670d\u52a1\u8303\u56f4\uff0c\u540e\u7eed\u53ef\u80fd\u51fa\u73b0\u4fdd\u62a4\u4e0d\u8db3\u3001\u9700\u8981\u91cd\u65b0\u7533\u8bf7\uff0c\u751a\u81f3\u4e0e\u4ed6\u4eba\u73b0\u6709\u6743\u5229\u53d1\u751f\u51b2\u7a81\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before filing, we can review the proposed trade mark, ownership, relevant goods and services, existing use and any prior applications or registrations, and provide a tailored information and document checklist based on your business and proposed filing strategy.<br>\u5728\u6b63\u5f0f\u9012\u4ea4\u524d\uff0c\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u60c5\u51b5\uff0c\u5bf9\u62df\u7533\u8bf7\u7684\u5546\u6807\u3001\u7533\u8bf7\u4e3b\u4f53\u3001\u5546\u54c1\u548c\u670d\u52a1\u8303\u56f4\u3001\u73b0\u6709\u4f7f\u7528\u60c5\u51b5\u53ca\u65e2\u5f80\u7533\u8bf7\u6216\u6ce8\u518c\u60c5\u51b5\u8fdb\u884c\u521d\u6b65\u68b3\u7406\uff0c\u5e76\u6839\u636e\u62df\u5b9a\u7684\u7533\u8bf7\u7b56\u7565\u63d0\u4f9b\u9488\u5bf9\u6027\u7684\u8d44\u6599\u548c\u6587\u4ef6\u6e05\u5355\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-ast-global-color-4-background-color has-background has-fixed-layout\"><tbody><tr><td><strong>Ready to protect your brand?<\/strong> Skylar Legal can assist with trade mark searches, filing strategy, class selection and applications.<br><strong>\u51c6\u5907\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\uff1f<\/strong> Skylar Legal \u53ef\u534f\u52a9\u60a8\u8fdb\u884c\u5546\u6807\u68c0\u7d22\u3001\u5236\u5b9a\u7533\u8bf7\u7b56\u7565\u3001\u9009\u62e9\u5408\u9002\u7c7b\u522b\u5e76\u5b8c\u6210\u5546\u6807\u7533\u8bf7\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-spectra-id=\"spectra-mt9p9t6z-bofedw\" class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/skylarlegal.com\/wp-content\/uploads\/2026\/07\/c883de49c9772c946f8b90b92bf9ce7f-4-1024x334.png\" alt=\"c883de49c9772c946f8b90b92bf9ce7f\" class=\"wp-image-4502\" title=\"Trade Mark Registration in Australia: English Names, Chinese Names and Logos | \u6fb3\u6d32\u5546\u6807\u6ce8\u518c\uff1a\u82f1\u6587\u540d\u79f0\u3001\u4e2d\u6587\u540d\u79f0\u548c Logo \u5e94\u8be5\u600e\u6837\u4fdd\u62a4\uff1f\" srcset=\"https:\/\/skylarlegal.com\/wp-content\/uploads\/2026\/07\/c883de49c9772c946f8b90b92bf9ce7f-4-1024x334.png 1024w, https:\/\/skylarlegal.com\/wp-content\/uploads\/2026\/07\/c883de49c9772c946f8b90b92bf9ce7f-4-300x98.png 300w, https:\/\/skylarlegal.com\/wp-content\/uploads\/2026\/07\/c883de49c9772c946f8b90b92bf9ce7f-4-768x250.png 768w, https:\/\/skylarlegal.com\/wp-content\/uploads\/2026\/07\/c883de49c9772c946f8b90b92bf9ce7f-4-1536x501.png 1536w, https:\/\/skylarlegal.com\/wp-content\/uploads\/2026\/07\/c883de49c9772c946f8b90b92bf9ce7f-4-18x6.png 18w, https:\/\/skylarlegal.com\/wp-content\/uploads\/2026\/07\/c883de49c9772c946f8b90b92bf9ce7f-4.png 1914w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-8-background-color has-background\">Official sources and disclaimer<br>\u5b98\u65b9\u8d44\u6599\u4e0e\u514d\u8d23\u58f0\u660e<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Official sources: <a href=\"https:\/\/www.ipaustralia.gov.au\/trade-marks\/timeframes-and-fees\">IP Australia \u2013 Trade mark timeframes and fees<\/a>; <a href=\"https:\/\/www.ipaustralia.gov.au\/trade-marks\/what-are-trade-marks\/kinds-of-trade-marks\">Kinds of trade marks<\/a>; <a href=\"https:\/\/www.ipaustralia.gov.au\/trade-marks\/what-are-trade-marks\/what-are-classes-of-goods-and-services\">Classes of goods and services<\/a>; <a href=\"https:\/\/www.ipaustralia.gov.au\/trade-marks\/how-to-apply-for-a-trade-mark\/pre-application-service-tm-headstart\">TM Headstart<\/a>.<br>\u672c\u6587\u53c2\u8003\u4ee5\u4e0aIP Australia \u5b98\u65b9\u8d44\u6599\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article provides general information only and is not legal advice for any particular matter. A filing strategy should be assessed by reference to the applicant, the mark, how it is used, the relevant goods or services, and existing similar marks. Government fees and processing times may change and should be checked before filing.<br>\u672c\u6587\u4ec5\u63d0\u4f9b\u4e00\u822c\u4fe1\u606f\uff0c\u4e0d\u6784\u6210\u9488\u5bf9\u4efb\u4f55\u5177\u4f53\u60c5\u51b5\u7684\u6cd5\u5f8b\u610f\u89c1\u3002\u5546\u6807\u7533\u8bf7\u7b56\u7565\u5e94\u7ed3\u5408\u7533\u8bf7\u4eba\u3001\u5546\u6807\u5185\u5bb9\u3001\u5b9e\u9645\u4f7f\u7528\u65b9\u5f0f\u3001\u5546\u54c1\u6216\u670d\u52a1\u8303\u56f4\u4ee5\u53ca\u73b0\u6709\u8fd1\u4f3c\u5546\u6807\u7efc\u5408\u5224\u65ad\u3002\u653f\u5e9c\u6536\u8d39\u548c\u5ba1\u7406\u65f6\u95f4\u53ef\u80fd\u8c03\u6574\uff0c\u7533\u8bf7\u524d\u5e94\u518d\u6b21\u6838\u5bf9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Many business owners assume that registering a company name, business name or domain name protects the brand itself. This article explains the difference between business names and trade marks, and what to consider when protecting English names, Chinese names and logos in Australia.\uff5c\u5f88\u591a\u4f01\u4e1a\u7ecf\u8425\u8005\u4f1a\u8bef\u4ee5\u4e3a\uff0c\u6ce8\u518c\u4e86\u516c\u53f8\u540d\u79f0\u3001\u5546\u4e1a\u540d\u79f0\u6216\u57df\u540d\uff0c\u5c31\u7b49\u4e8e\u54c1\u724c\u672c\u8eab\u5df2\u7ecf\u53d7\u5230\u4fdd\u62a4\u3002\u672c\u6587\u4ecb\u7ecd\u5546\u4e1a\u540d\u79f0\u4e0e\u5546\u6807\u7684\u533a\u522b\uff0c\u4ee5\u53ca\u5728\u6fb3\u5927\u5229\u4e9a\u4fdd\u62a4\u82f1\u6587\u540d\u79f0\u3001\u4e2d\u6587\u540d\u79f0\u548c Logo \u65f6\u9700\u8981\u8003\u8651\u7684\u4e3b\u8981\u95ee\u9898\u3002<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[33,34],"class_list":["post-4577","post","type-post","status-publish","format-standard","hentry","category--commercial-corporate-law","tag-commercial-corporate-law","tag-trade-mark"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Jessie Yang","author_link":"https:\/\/skylarlegal.com\/zh\/author\/jiziyang122gmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Many business owners assume that registering a company name, business name or domain name protects the brand itself. This article explains the difference between business names and trade marks, and what to consider when protecting English names, Chinese names and logos in Australia.\uff5c\u5f88\u591a\u4f01\u4e1a\u7ecf\u8425\u8005\u4f1a\u8bef\u4ee5\u4e3a\uff0c\u6ce8\u518c\u4e86\u516c\u53f8\u540d\u79f0\u3001\u5546\u4e1a\u540d\u79f0\u6216\u57df\u540d\uff0c\u5c31\u7b49\u4e8e\u54c1\u724c\u672c\u8eab\u5df2\u7ecf\u53d7\u5230\u4fdd\u62a4\u3002\u672c\u6587\u4ecb\u7ecd\u5546\u4e1a\u540d\u79f0\u4e0e\u5546\u6807\u7684\u533a\u522b\uff0c\u4ee5\u53ca\u5728\u6fb3\u5927\u5229\u4e9a\u4fdd\u62a4\u82f1\u6587\u540d\u79f0\u3001\u4e2d\u6587\u540d\u79f0\u548c Logo \u65f6\u9700\u8981\u8003\u8651\u7684\u4e3b\u8981\u95ee\u9898\u3002","_links":{"self":[{"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/posts\/4577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/comments?post=4577"}],"version-history":[{"count":7,"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/posts\/4577\/revisions"}],"predecessor-version":[{"id":4596,"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/posts\/4577\/revisions\/4596"}],"wp:attachment":[{"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/media?parent=4577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/categories?post=4577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skylarlegal.com\/zh\/wp-json\/wp\/v2\/tags?post=4577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}